# Adrienne Palmer — Senior Full-Stack Designer > Adrienne Palmer is a senior full-stack designer based in San Antonio, TX, with 16+ years of experience across product design, UX/UI, brand identity, web design, financial services, SaaS, eCommerce, healthcare, and emerging technology. She works as an independent creative partner, connecting the big picture to the details that make brands and digital experiences understandable, trustworthy, and useful. ## About - [Home](https://www.adriennepalmer.com/): Positioning, selected work, services, and how the engagement works. - [About](https://www.adriennepalmer.com/#about): Background, philosophy, and full professional summary. - [Services](https://www.adriennepalmer.com/#services): Website design, logo and brand identity, product UX/UI, design systems, UX audits, and fractional design support. - [Contact](https://www.adriennepalmer.com/#contact): Inquire about a project. ## Services offered - [Website Design](https://www.adriennepalmer.com/services/website-design.html): Website strategy, information architecture, responsive UX/UI, visual design, and implementation or developer handoff for founders, businesses, and agencies. - [Logo & Brand Identity](https://www.adriennepalmer.com/services/brand-identity.html): Logo exploration, color and typography systems, visual applications, guidelines, and organized brand assets for new or evolving businesses. - [Product UX & Design Systems](https://www.adriennepalmer.com/services/product-ux-design-systems.html): Product discovery, research, workflow design, prototypes, UI design, reusable components, design system support, and engineering collaboration for enterprise teams, startups, and agencies. - **Concept → Design**: Translate a product idea, feature, or flow into user research, wireframes, prototypes, and high-fidelity design ready for engineering handoff or user testing. - **UX Audit**: Focused review of an existing product or flow with prioritized recommendations. - **Fractional Design**: Senior design support on retainer for teams that need design in the rotation but not full-time. ## Location and clients - Based in San Antonio, Texas; works remotely with clients across the United States. - Supports founders bringing ideas to market, enterprise teams solving complex product challenges, and agencies managing design overflow. - Project deliverables, implementation responsibilities, and scope are agreed before work begins. ## Selected work (case studies) - [Dell Developer Experience](https://www.adriennepalmer.com/work/dell.html): Owned the UX workstream from audit through MVP to convert Dell's internal API Marketplace into a public-facing developer portal for API consumers, publishers, and partner developers. **70% reduction in support interactions, 50% productivity increase, 25% fewer support tickets.** Unbranded validation showed the challenger direction tested strongest with the target developer audience. - [Capital Group — Internal Tools & Early ML](https://www.adriennepalmer.com/work/capital.html): Modernized internal financial-services tooling for a $2.6T AUM investment management firm. Designed workflows and prototypes for processing teams, including an early human-in-the-loop ML pilot for PII-aware document review. Built on Appian framework. - [Circonus — Observability & Brand](https://www.adriennepalmer.com/work/circonus.html): Senior Designer across product and marketing for an observability SaaS platform. Modernized dashboard UI patterns, rebuilt the marketing site with a custom WordPress/Bootstrap theme, and created sales collateral for technical buyers. - [VYSK Communications — Encrypted Voice App](https://www.adriennepalmer.com/work/vysk.html): UX architecture and product design for an encrypted VoIP app used by executives and security-sensitive organizations. Designed for HIPAA/GDPR-regulated contexts. **80% reduction in onboarding time, 75% positive UAT.** - [Walmart Stationery — Save & Share](https://www.adriennepalmer.com/work/walmart.html): Sr. UX Designer for Walmart Stationery's Oracle ATG migration. Save & Share used progressive registration and post-customization sharing to improve conversion. **+30% conversion lift among engaged users, AOV increased 20% from $20 to $24.** - [Harland Clarke — Check Personalization UX](https://www.adriennepalmer.com/work/harland.html): Redesigned a check personalization flow for financial product ecommerce, including MICR entry, contextual validation, digital proofing, and cross-sell support. **~22% conversion rate, ~10k visits/day, ~10% reduction in reprints.** - [Hostway — Magento Product Launch & Growth Campaign](https://www.adriennepalmer.com/work/hostway.html): UX/UI and digital marketing for a managed Magento product launch, buyer-focused product pages, and reusable trade-show and sales collateral systems. The work supported **90% overall MRR growth over 12 months, one of Hostway's highest-converting product pages without PPC, and nine trade shows in the first half of 2016.** ## Expertise UX Design, Product Design, Brand Identity, Web Design, Design Systems, AI/ML Experiences, Agentic UX, Financial Services, Enterprise SaaS, eCommerce, Mobile iOS, Internal Tools, Design Consulting, Accessibility, Data Visualization, Figma, Visual Design, Human-Centered Design. ## Industries Financial Services, Investment Management, Insurance, SaaS, eCommerce, IT Hardware, Cloud Hosting, Encrypted Communications, Cosmetics/MLM, Direct Sales. ## Other relevant clients USAA, Mary Kay. ## Technologies referenced in case studies Appian, Oracle ATG, Magento, WordPress, Bootstrap, Figma. ## Contact - Contact form: https://www.adriennepalmer.com/#contact - Email: hello@adriennepalmer.com - LinkedIn: https://www.linkedin.com/in/adriennepalmer/ - Location: San Antonio, TX (remote across US) - [HUNT CK — Website Redesign](https://www.adriennepalmer.com/work/hunt-ck.html): Conservation-focused safari website. Adrienne handled creative direction, UX, all graphics, and Squarespace implementation as a freelancer for TXI Studios. Spade Strategies provided strategy and wrote the website copy. Launching Soon; no launched results claimed.